Phoenix Immersive brings together visionary creatives, global IP, and the right partners to deliver scalable immersive shows worldwide.
We produce and license
world-class immersive experiences
We are a hands-on producer and curator of world-class immersive experiences.
Founded in 2021, Phoenix Immersive brings iconic culture, art, and ideas to life through premium, large-scale immersive shows. By combining powerful storytelling with cutting-edge experiential technology, carefully curated sound, and striking visual design, we create experiences that invite audiences inside the minds of history’s greatest creatives.
About Us
Meet The Team
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Managing Director & Co-Founder
Bert van der Ryd is Managing Director and Co-Founder of Phoenix Immersive, bringing decades of experience across live entertainment, immersive attractions and experiential concepts. A proven entrepreneur and operator, he has founded, scaled, and exited multiple international businesses.
Bert has worked with major global brands and led large-scale live events across Europe in senior leadership roles, before co-founding Phoenix Immersive to develop and grow IP-led immersive experiences with partners worldwide.
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Business Development Manager
Amy Schwarz is Business Development Manager at Phoenix Immersive, where she drives strategic partnerships and global expansion for world-class immersive experiences. With a passion for connecting visionary storytellers with the right partners, Amy helps bring transformative, IP-led shows to audiences around the world.
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Finance Director
Hetal Patel is Finance Director at Phoenix Immersive, overseeing financial strategy, governance and operational control as the business scales internationally. She plays a key role in supporting sustainable growth across Phoenix’s portfolio of immersive experiences.
With a strong background in financial reporting and commercial finance, Hetal brings rigour, clarity and strategic insight to the organisation, ensuring robust financial foundations that support long-term partnerships and investment readiness. -
Business Development Associate
James Sackey is the Business Development Associate at Phoenix Immersive, focused on generating new connections and strategic partnerships to support expansion into new markets. With a relationship-led approach, he works closely with partners to identify opportunities, build trust, and help bring IP-led immersive experiences to new audiences.
Our Flagship Show
Da Vinci Genius
A touring immersive experience, produced in collaboration with flora&faunavisions
Awards: Winner: Art Directors Club, Best Immersive Experience (2022). Winner: Creative Pool Award, Best Experimental Design (2022).
About The Show: Da Vinci Genius is an interactive immersive art experience that invites audiences into the life and work of one of history’s most extraordinary minds. Through large-scale visuals, spatial sound, and participatory design, the show transforms Leonardo da Vinci’s ideas into a rich, multi-sensory journey.
Previous Locations: Presented in Amsterdam, Berlin, Tallinn, Riga, Delhi, South Florida, and Mumbai, with further international launches planned.
Our Partners: Developed with award-winning multidisciplinary studio flora&faunavisions, with an original score by GRAMMY-nominated electronic producer Sasha, alongside a network of specialist creative collaborators.
Audience Reach & Adaptability: Designed for global touring, Da Vinci Genius features a scalable footprint and flexible technical configuration, allowing it to integrate seamlessly into a wide range of exhibition and venue spaces.
We’ve got more immersive projects in development.
Partner With Us
We work with IP holders, licensees, venues, cultural institutions, and operators. Here’s how.
1) Identify and Develop IP
We identify compelling stories and worlds--from cultural and educational subject matter to premium licensed IP--and shape them into immersive experiences with global potential. Our approach is deliberately flexible, allowing us to respond to what audiences, partners, and markets are ready for next.
2) Collaborate with creative partners
We assemble the right creative teams for each project, partnering with world-class studios, designers, and technologists to bring ambitious ideas to life. By matching vision with expertise, we ensure every experience is creatively distinctive and commercially viable.
3) Produce & license worldwide
We develop immersive experiences with international distribution in mind, working through licensing models that enable partners to operate locally while maintaining creative and brand integrity. Where needed, we also support delivery through bespoke technical or equipment partnerships.
4) Support delivery & scalability
From the outset, we design experiences that balance innovation with operational reality. Our focus on repeatability, clarity, and cost control helps partners deliver standout immersive shows that can scale predictably across multiple markets.
Why Partner With Us
Proven flagship delivery
With Da Vinci Genius, we’ve demonstrated our ability to develop, refine, and deliver a technologically sophisticated immersive experience, from concept through international rollout.
Global partnership experience
We have a strong track record of working across markets with multiple stakeholders, adapting to different scales, scopes, and commercial models. Whatever the context, we understand how to deliver collaboratively and effectively.
Operational and licensing expertise
Our team brings deep experience across production, licensing, and global operations, ensuring every partnership is supported with rigour, clarity, and care; from first conversation to live operation.
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Contact Us
Let’s talk about your venue, brand, or project.
Prefer to email us directly?
business@phoeniximmersive.com