Visitors surrounded by a vast blue immersive projection inside a Phoenix Immersive show

FOUNDED 2021 · TOURING WORLDWIDE

We license world-class immersive and interactive experiences

Where most immersive shows ask an audience to stand and watch, our interactive experiences hand them control: rooms that react, and stories that only finish when someone steps in. We bring together visionary creatives, global IP and the right partners to deliver those shows worldwide.

Partner with us Discover our shows

Our USP

Interactivity is the show.

Most immersive experiences ask an audience to stand still. Ours don't. Every Phoenix Immersive production is built around participation: rooms that react, elements that respond, and narratives that are only complete when someone steps in.

It's the clearest difference between a Phoenix show and the rest of the immersive market. Interaction is designed in from the first sketch, not added as a gimmick at the end. That's what keeps people in the room for longer and brings them back again.

A visitor reaching up to touch a shimmering wall of falling light

Reactive surfaces

Who we are

A hands-on producer and curator.

Founded in 2021, Phoenix Immersive brings iconic culture, art and ideas to life through premium, large-scale immersive shows built around interaction.

By combining powerful storytelling with cutting-edge interactive technology, carefully curated sound and striking visual design, we create experiences that invite audiences inside the minds of history's greatest creatives - and let them shape what happens there.

Identify and develop IP

We find compelling stories and worlds - cultural, educational, or premium licensed IP - and shape them into interactive immersive experiences with global potential.

Collaborate with creative partners

We assemble world-class studios, designers and technologists per project, pairing storytelling with interactive technology.

Produce and license worldwide

Licensing models let partners operate locally while creative and brand integrity stay intact.

Support delivery and scale

Repeatability, clarity and cost control help partners deliver standout interactive shows across multiple markets.

How it feels

An experience you don't watch - you shape.

01
The room listens
Your movement, your touch, your presence - the space responds around you.
02
You steer the moment
There's no right route. Step closer, reach out, stand still. The work shifts with what you do, so every visit is different.
03
You leave with your own version
Strangers move together, colour still on their faces. What you remember isn't a scene - it's the part you made.