Phoenix Immersive
Visitors inside a room washed in painted pink, lilac and blue projected skies

Now open in Riga · International partner enquiries open

Living Canvas: Van Gogh

An immersive, interactive journey through Van Gogh’s life and imagination, where monumental projections, sound and storytelling meet natural, gesture-based interaction, created for international touring.

The interaction

The paintings surround you. Then they respond.

Living Canvas: Van Gogh transports audiences through the artist’s extraordinary visual world, from expressive portraits and vivid sunflower fields to Café Terrace at Night, Almond Blossom and the swirling skies of The Starry Night.

Throughout the experience, natural movements and gestures bring the projected world to life. Visitors send painterly ripples across water, part cascades of falling flowers and watch birds react as they approach. They can connect glowing stars to reveal new artistic forms, add their name to a shared night sky or work together to rebuild a fragmented Van Gogh masterpiece. Each interaction is designed to feel intuitive, playful and artistically integrated, allowing visitors to influence the world around them while preserving the emotional character of Van Gogh’s work.

Art that responds

Send painterly ripples across water, gently move through falling flowers and watch birds take flight as the projected world responds to your presence and movement.

Create together

Connect stars to reveal new forms, add your name to a shared night sky and collaborate with other visitors to reassemble a Van Gogh masterpiece.

Become part of the canvas

See your photograph transformed into a Van Gogh-inspired portrait, displayed within the experience and available to download via QR code.

Visitors among vivid green and red projected still-life frames in a Van Gogh gallery
A painted Arles street projected across walls and a sunflower-patterned floor
Wheatfield with Crows projected across a vast gallery of deep blue and ochre
Candlelit portrait gallery of illuminated Van Gogh self-portraits
Sunflowers and swirling blue sky projected across floor and walls
A silhouetted figure walking through a deep blue projected bedroom scene

Audience appeal

Intuitive, gesture-based interactions make the experience accessible to families, cultural explorers and lifelong art lovers alike.

Adaptability

A scalable footprint and flexible technical configuration allow the experience to adapt to venues of different sizes and formats.

Bring Van Gogh to your market

Living Canvas: Van Gogh is available for international licensing in flexible, scalable formats.