News & insight
Production notes, announcements and thinking on interactive immersive storytelling from the Phoenix Immersive team.
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A good immersive experience venue is not simply a large empty room. It is a building whose usable geometry, light, sound, power, access and visitor flow can support the creative experience and the live operation around it.
30 September 20267 min read
An immersive experience is one that makes the audience feel present inside the experience rather than simply positioned in front of it. That sense of presence can come from story, space, sound, interaction, scale or technology, but no single ingredient creates immersion on its own.
An established intellectual property starts with something a new attraction has to build from zero: recognition, meaning and an existing relationship with an audience. That can make IP a powerful foundation for immersive entertainment.
Location-based entertainment, usually shortened to LBE, is entertainment designed to be experienced in a physical place.
Immersive experience licensing can give an operator a faster route into location-based entertainment than building a show from the ground up. The concept, content and technical approach already exist; the job is to establish whether the show can work in a particular market, venue and operating model.